You asked what this is.
Here's the straight answer.
A fair question, taken seriously.
All three. In sequence. With an end date.
Build. Run. Own.
Build
We design and staff the complete unit. The named hospital and health-system accounts, the buying-committee data, the messaging, the engine and the reporting.
Run
We run it in market for a fixed four months and prove it on real booked conversations, not slides. First conversations land early.
Own
We hand over the playbook, the tooling, the dashboards and a trained operator. US Med-Equip owns the engine.
Three things, built branch by branch.
Named-account targeting
The hospitals, health systems, post-acute and surgical sites around each branch worth opening, mapped to the people who decide: clinical engineering, materials management, supply chain, finance.
Messages to one person
Every message written for one named contact and reviewed by a human. No blasts, no templates. It reads like your team wrote it.
A warm handoff
A positive reply reaches your rep with the contact, the context and a way to reach them. Your team takes the conversation from there.
Every message, written for one real person.
Target
We build the list around each branch: the facilities worth opening and the committee inside each one.
Personalize
AI reads each profile and writes a unique message. A human reviews it. No templates.
Hand off warm
A positive reply pings your rep and the operator with the prospect, the thread and a way to reach them.
You take it from there
Your team takes pre-qualified conversations. The engine handles everything before that point.
A reset needs pipeline that doesn't wait for it.
Runs beside the reset
The unit stands up as its own workstream. It does not wait on the new org chart, and it does not compete with it.
Feeds it live signal
Every reply, objection and meeting is measured from the day the engine turns on. The reset gets market data, not theory.
Lands as an owned asset
Whatever model you land on, the unit plugs into it. Documented, measured and handed over with the person who runs it.
Numbers from live campaigns, not projections.
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
You own it at the end. That is the difference.
Four months, one named deliverable each.
Design and build
The account map, the committee data, the messaging and the engine. Infrastructure warms up in this window, so nobody promises you meetings in week two.
Live in market
The unit goes live around the branches we pick together. First conversations land on calendars.
Prove and sharpen
Iterating on real replies, sharpening lists and messaging against what the market says back.
Hand over
Playbook, tooling, dashboards, documentation and a trained operator. The engine is yours.
Before any call, a piece of work you can hold.
- Send Dan the best email address for you. He will build the US Med-Equip Reachable Buyer Map: the buyer roles and facility segments your current channels do not reach, rough counts included, back to you within one business day.
- Read it on your own time. If it is not useful, say so and we drop it there.
- If the map holds up, a 20 minute walkthrough with Dan is the next step: what a build for US Med-Equip would cover, in plain terms.